A website with room to grow
Interface and build for Pullman India — a structure that holds the range of what the business does without asking a first-time visitor to understand all of it at once.
- Client
- Pullman
- Sector
- Hospitality
- Year
- 2022
- Disciplines
- UX·UI, Mobile
The challenge
Pullman India does more than a first-time visitor can absorb in one go. The site had to represent the full range of the business without making the front door read as a directory.
The thinking
Range is only a problem when it arrives all at once. The structure had to let someone go a level deep on the thing they came for and leave the rest legible but out of the way.
The approach
A structure that opens progressively — the breadth of the business stays reachable rather than being dropped on the landing screen.
The same hierarchy rebuilt for a narrow screen, so the order of the story survives the layout change.
What we built
- Interface design and front-end build
- A site structure with room for the business to grow into it
- Mobile layouts carrying the same hierarchy
Scope: Web + Mobile — site design and build.
The result
- A site that holds the range of the business without overwhelming a first visit.
- Room to add to it without a restructure.
Measured performance data for this engagement is not published. Where we have client-approved figures, they appear here as numbers.
“Their combination of technical expertise with the ability to identify new opportunities make them an outstanding team.”
The experience
Web + Mobile
Site design and build
Bring us in before the brief is finished
The work that goes best is the work we were asked about early, while the problem is still being named.
CEAS
Social promotion, given a system