Social promotion, given a system
Brand foundations and a repeatable social format, so campaign work stops being designed from scratch every month and starts accumulating into something recognisable.
- Client
- CEAS
- Sector
- Services
- Year
- 2022
- Disciplines
- Branding, Social
The challenge
Campaign work was being designed from scratch every month. Each piece was fine on its own and added up to nothing, because there was no format for the next one to inherit.
The thinking
Recognisability comes from repetition, and repetition is only affordable when the system carries it. Brand foundations first, then a format built on top of them.
The approach
Brand foundations — the fixed points every later campaign is built from.
A repeatable social format, so a month of campaign work starts from a system instead of a blank page.
What we built
- Brand identity foundations
- A repeatable social campaign format
Scope: Brand — identity & social system.
The result
- Campaign work that accumulates into something recognisable instead of restarting every month.
Measured performance data for this engagement is not published. Where we have client-approved figures, they appear here as numbers.
“They continue to be professional, do what they say they will do and deliver as promised.”
The experience
Brand
Identity & social system
Bring us in before the brief is finished
The work that goes best is the work we were asked about early, while the problem is still being named.
Retina Paints
Paints, product display and information